Enhancing Brand Recognition and Market Visibility
TyBrite Labs is a leading provider of customized web and mobile app solutions in Kenya. Their services range from full-stack web development to mobile app creation, focusing on innovation and high performance tailored to client needs.
TyBrite Labs had a solid portfolio of technical expertise but struggled with brand recognition and market visibility in a highly competitive industry. They needed a cohesive brand identity and effective marketing strategies to reach potential clients and differentiate themselves from competitors.
Developed a strong, cohesive brand identity emphasizing innovation and quality.
Leveraged industry influencers to showcase TyBrite Labs' capabilities and success stories.
Created visually compelling marketing materials aligned with the new brand identity.
Managed targeted Google Ads campaigns to drive traffic to TyBrite Labs' website.
Implemented strategic OOH campaigns in tech hubs and business districts.