Revitalizing a Travel Agency's Market Presence
Snapshot Tours and Safaris is a travel agency offering personalized safari experiences across Kenya, Tanzania, and Zanzibar. With over six years of experience, they provide wildlife safaris, beach holidays, and cultural tours that showcase East Africa's natural beauty.
After a period of inactivity, Snapshot Tours & Safaris needed to re-enter the market and rebuild their brand presence. They faced stiff competition from established travel agencies and needed to stand out in a saturated market.
Conducted extensive market research to understand current travel trends, competitor strategies, and target audience preferences.
Developed a strategic re-entry plan, focusing on differentiating their offerings with unique, tailored experiences.
Created compelling content strategy, including blog posts, social media content, and newsletters highlighting unique aspects of their tours.